Social Advertising: Are You Adding Value or Just Begging For Attention?

Internet users are happy to interact with brands on their own terms, but grow weary of constant low-quality messaging.

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Poor advertising practices and malicious ads have existed on the internet for well over a decade. Years ago sites were plagued by flashing, vibrating banner ads declared users the 10,000th or 1 millionth visitor, and that prizes awaited them. Much of the time, that prize was malware.

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