Sneak Peak of All About eMail 2016 (And My Cat)

Does it seem like I’m always gushing about an upcoming virtual conference in these posts? Well here comes another one — I can’t help it if my squad at TM is always churning out these exciting and relevant marketing extravaganzas. (Hashtag #NotBiased.) Target Marketing’s annually presented, annually amazing All About eMail Virtual Conference is live this Thursday (Oct. 27)! If you’re not signed up to join us yet, you’re gonna want to give this link the good ole’ clickaroo right about now. In case the title doesn’t drop a big enough hint, this is a full day of expert sessions, discussions and resources all dedicated to preparing, polishing and perfecting your email marketing strategy. The show’s not brought to you by the letter "P," but it should be. As I like to do, I thought I’d just highlight a few of the sessions here that are right up the alley for those of us in the copy and creative corner of email marketing. I'm really excited about these! You can also check out the full agenda here. Opening Keynote: 7 Small Ideas That Make a Big Impact on Your Email Program Starts: 10:15 am | Ends: 11:00 am If anyone knows about making an email program kick some butt, it's Andrew Kordek — Chief Strategist and Co-Founder of Trendline Interactive. In the opening keynote of the show, he'll share some of the small ideas that have made a huge difference for him in his 17 years of major email marketing experience. Of course many of these gems will be creative-centric, like how to write better subject lines using the C.U.R.V.E. method. Hit up this session Thursday morning and learn why the small ideas could be your big break. How to Engage When Customers Don't Give a Damn Starts: 11:10 am | Ends: 11:40 am "Frankly, [COMPANY NAME], I don't give a damn!" Ever feel like customers are pulling a Rhett Butler on you, even when your product is the best and you have the evidence to prove it? When you just can't seem to find that magic switch to get consumers engaged and inspired, sometimes all it takes it a little psychology (ain't that always the way of it?) Psychology-based marketing goes beyond just creating eye-catching graphics and punchy copy. In this mind-blowing session, Author, Consultant and Keynote Presenter of e4 Marketing Jeanette McMurtry (MBA/APR) will delve into powerful psychological principles, and how you can tap into them with your content and messaging to captivate your customers, and gain their trust and belief in your brand. No hypnotism here folks, no one will be made to cluck like a chicken -- just really good, meaningful marketing. If Scarlet O'Hara had come to this session, things might've turned out differently. Email Roundtable: Creative Insights You Can Steal Starts: 3:30 pm | Ends: 4:30 pm To close out the day with a bang, Target Marketing snagged three brilliant creative masterminds for a roundtable discussion sure to chase away any afternoon drowsiness. Featuring Relish Tray CEO Liz Ryan, Target Marketing's own managing editor Melissa Ward (aka Sass Marketing), and President/CCO of DM Creative Group Patrick Fultz, this session will take us through real, tested design techniques and copy that works, and how we can tuck ideas into our old pal the swipe file for stealing smart. Liz, Melissa and Patrick plan to discuss tips and best practices that drive more clicks and conversions, simple creative approaches to engage your audience, and what’s happening so far with the 2016 holiday season email. With this crew, it's sure to be highly spirited, highly opinionated, and a lot of fun. Word on the street is we can even except some healthy debate between the panelists. One thing's for sure, this will be a lot more conducive to your creative efforts than that thing everyone was watching last Wednesday night. (Tongue-in-cheek election reference, check. Am I a cool kid now?) Of course with a full, free day of email marketing experts and innovation, the show will offer a whole lot more where these highlights came from. Mathematically guaranteed better ROI, email integration in omnichannel campaigns, email acquisition, Slack, if you can email it you can find a session or resource about it at All About eMail. Coming soon to an internet near you! That's this Thursday, Oct. 27 to be exact, beginning at 10:00 am ET and wrapping up at 4:30 pm ET. And through the magic of the internet, if you can only come to a few sessions or have to pop in and out throughout the day, you'll be able to access the show and everything in it on demand starting Monday 10/31. It'll be available there for three months, so you'll have all the time in the world to wring out every last drop of email marketing juice. All you have to do is sign up. Register now and we'll even throw in this adorable and culturally relevant picture of my cat. If that doesn't convince you, I don't know what will. I just wanted an excuse to share it with the world. See you Thursday!

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Sneak Peak of All About eMail 2016 (And My Cat)

Danielle Cantor

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Danielle Cantor