Danielle Cantor
Let’s Get Creative (If We Have the Time …)
Performance Marketing
PUT ON THOSE THINKING CAPS, it's time to talk creativity! How do you flick on that creative switch when you’re focused on 483 non-creative, deadline-centric tasks per day?
The Great Twitter Roundup: All About Direct Marketing 2017
Performance Marketing
All About Direct Marketing Virtual Conference and Expo was last week — let's see what attendees had to say in the #AADM hashtag.
The Kitty Poop Conspiracy: PetSafe’s Hilarious Litter Box Campaign
Performance Marketing
My favorite marketing campaign as-of-late is for a product centered around cat doo-doo, but not a single shred of The Kitty Poop Conspiracy stinks.
A Bee’s Seeds, Easy as 1-2-3 for Cheerios
Performance Marketing
As you’ve probably heard, in recent years there has been an alarming decrease in bee populations worldwide. Last week, General Mills and Veseys launched a marketing campaign to #BringBacktheBees, and [...]
Like a Bolton From the Blue: A Rebrand Success Story
Performance Marketing
Sometimes you see a rebrand revealed that just makes you go “!!!!!!!!!!” in a good way. Like, “Ahhh yes I see what they were going for here and it’s working [...]
Let’s Do This, 2017: A Few Marketing Resolutions
Performance Marketing
Last January, I whipped up a list of New Year’s marketing resolutions for me and other young marketing professionals to shoot for in 2016. We don’t have to get into [...]
8 Maids a-Milking, 7 Marketing Efforts a-Marketing
Performance Marketing
With the holidays just days away, every email in my inbox and website in my browser has donned its ugly sweater and draped itself in tinsel. As always, I'm eager [...]
Fantastic Marketing Beasts and Where to Find Them!
Performance Marketing
In honor of the newest addition to the Harry Potter family, I’ve compiled a roundup of magical beastly marketing blogs that you should definitely check out!
Sneak Peak of All About eMail 2016 (And My Cat)
Performance Marketing
Target Marketing’s annually presented, annually amazing All About eMail Virtual Conference is live this Thursday (Oct. 27)! If you’re not signed up to join us yet, you’re gonna want to [...]
Pumpkins Attack My Inbox 2: The Revenge
Performance Marketing
It’s that time of year again! Last year around this time I wrote a post about some of the best pumpkin-themed emails that were pouring into my inbox. So I [...]