The Kitty Poop Conspiracy: PetSafe's Hilarious Litter Box Campaign
If the viral success of the FurKids Animal Shelter commercial a few months ago is any indication, sometimes a good marketing campaign only needs two key ingredients: 1) cats and 2) the low budget aesthetic.
My favorite creative campaign I’ve seen as-of-late makes exemplary use of both traits, and this will be a pretty quick post but I had to give it a shout meow-out. It’s a product centered around, well … cat doo-doo, but there’s not a single shred of it that stinks.
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