Alt Image Text

AAPI Creative Spotlight: Eric Lee Unearths Truth and Humor With Sharp Copywriting

He knew from a young age that he could craft better ads. So he did.

Alt Image Text

AAPI Creative Spotlight: Daynah Singh is Paving the Way for New Ideas

The Tampa-based copywriter sees the impact of an inclusive industry—and she won't be stopped.

Alt Image Text

AAPI Creative Spotlight: Palak Kapadia’s Work Redefines the Concept of ‘Cool’

Collaborative and forward-thinking, this copywriter wants to make room for different tastemakers.

Alt Image Text

AAPI Creative Spotlight: Ravi Singh Isn’t Afraid of Risk

The copywriter wants to help build brands, not satisfy a safe checklist.

Alt Image Text

How the First Children’s Book About Copywriting Came About

A book from one of the U.K.’s most revered advertising scribes, Andrew Boulton—plus creative agency Gasp’s founder Giles Edwards, with illustrations from Andy Stagg—aims to try and grow awareness among [...]

Alt Image Text

3 Tips for Transforming Your Organic Brand Social Accounts to Create More Value

Here are some ways to connect with social audiences versus posting manufactured tweets.

Alt Image Text

The 10 Most Fascinating People in B2B Marketing in 2019

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]

Alt Image Text

The Truth Is, There Is No Truth — Let Alone in Advertising

Think about it. Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in advertising. We didn’t really see what [...]

Alt Image Text

WWTT? JPMorgan Chase Opts for AI-Written Marketing Copy

Earlier this week, JPMorgan Chase announced that it had inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy. Copywriters, don't start hyperventilating ... [...]

Alt Image Text

Here’s the Customer Psychology You’ve Shown You Care About, Marketers

Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles. And considering all I write about is customer psychology, let’s look at what aspects of it [...]

Alt Image Text

Consider a New Direct Mail Strategy of Turning a ‘No’ to ‘Yes’

I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills. It got me thinking about how some of those same strategies could [...]

Alt Image Text

From ACA to Medicare: 5 Answers to Healthcare Marketers’ Legal Questions About Insurance

As healthcare marketers and communications professionals, this swirl of forces hits close to home. Are you able to describe the various paths of reform to internal or external audiences?

Alt Image Text

Persuasive Copy That Sells: It’s Not About the Words

You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales? You remember that persuasive copy. “Limited Time," "Only One Left," [...]

Alt Image Text

Is Your Content Marketing the Right Length to Touch the Ground?

The content marketing debate revolving around length makes me think of a story. A curious little girl is said to have asked Abraham Lincoln how long one’s legs should be. [...]

Alt Image Text

Customer Motivation: What Difference Does It Make?

The decision to undergo a healthcare procedure — and by whom — can be a complicated, emotional, non-linear journey. Understanding the customer motivation can make the difference between them moving [...]

Your sites feature HTML here...