Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
The ad industry must understand the history of systemic racism before referencing diverse communities.
Why We Should Start Using The Term ‘Underestimated Audiences’
There is nothing minor about these communities' sheer size, cultural impact and buying power.
Art and Copy: An Advertising Poem
Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.
When It Comes to Ad Copy, Sustainability Is Not Green, It’s Gray
What Apple’s recent campaign teaches us about the future of marketing sustainability.
Relying On Spanish Alone Does Not Ensure Your Brand Is Making an Impact
How to truly connect with the Latine community.
The Spanglish Advantage in Advertising
For many Spanglish speakers, it's not just slang or a fad; it's a way of navigating between two worlds.
Creative Flavor: Marc Colombo’s Best Work is Guided by His Love for Others
The senior copywriter is drawn to work that genuinely helps people.
AAPI Creative Spotlight: Eric Lee Unearths Truth and Humor With Sharp Copywriting
He knew from a young age that he could craft better ads. So he did.
AAPI Creative Spotlight: Daynah Singh is Paving the Way for New Ideas
The Tampa-based copywriter sees the impact of an inclusive industry—and she won't be stopped.
AAPI Creative Spotlight: Palak Kapadia’s Work Redefines the Concept of ‘Cool’
Collaborative and forward-thinking, this copywriter wants to make room for different tastemakers.
AAPI Creative Spotlight: Ravi Singh Isn’t Afraid of Risk
The copywriter wants to help build brands, not satisfy a safe checklist.
How the First Children’s Book About Copywriting Came About
A book from one of the U.K.’s most revered advertising scribes, Andrew Boulton—plus creative agency Gasp’s founder Giles Edwards, with illustrations from Andy Stagg—aims to try and grow awareness among [...]
3 Tips for Transforming Your Organic Brand Social Accounts to Create More Value
Here are some ways to connect with social audiences versus posting manufactured tweets.
The 10 Most Fascinating People in B2B Marketing in 2019
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]
The Truth Is, There Is No Truth — Let Alone in Advertising
Think about it. Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in advertising. We didn’t really see what [...]