He knew from a young age that he could craft better ads. So he did.
The Tampa-based copywriter sees the impact of an inclusive industry—and she won't be stopped.
Collaborative and forward-thinking, this copywriter wants to make room for different tastemakers.
The copywriter wants to help build brands, not satisfy a safe checklist.
A book from one of the U.K.’s most revered advertising scribes, Andrew Boulton—plus creative agency Gasp’s founder Giles Edwards, with illustrations from Andy Stagg—aims to try and grow awareness among [...]
Here are some ways to connect with social audiences versus posting manufactured tweets.
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]
Think about it. Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in advertising. We didn’t really see what [...]
Earlier this week, JPMorgan Chase announced that it had inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy. Copywriters, don't start hyperventilating ... [...]
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles. And considering all I write about is customer psychology, let’s look at what aspects of it [...]
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills. It got me thinking about how some of those same strategies could [...]
As healthcare marketers and communications professionals, this swirl of forces hits close to home. Are you able to describe the various paths of reform to internal or external audiences?
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales? You remember that persuasive copy. “Limited Time," "Only One Left," [...]
The content marketing debate revolving around length makes me think of a story. A curious little girl is said to have asked Abraham Lincoln how long one’s legs should be. [...]
The decision to undergo a healthcare procedure — and by whom — can be a complicated, emotional, non-linear journey. Understanding the customer motivation can make the difference between them moving [...]