8 Maids a-Milking, 7 Marketing Efforts a-Marketing

With the holidays just days away, every email in my inbox and website in my browser has donned its ugly sweater and draped itself in tinsel. As always, I'm eager to get into the spirit too. Here are a few pieces of seasonal marketing I thought were particularly worthy of the Nice list. Take a break from decking those halls and check them out! Subject Line: No-paper-necessary gifts (Because you’re wrapped up in other things) First up, Sephora. Proof you don't need the red-green-white combo to bring the holiday cheer. Bright, colorful, and a clever subject line.And hey — two "wrap"-related puns. Subject Line: A Bigger, Better Holiday Sale – 30% Off More Holiday Treats! My next pick is this email from Paper Source. You can see there's a little more content I cropped off, but the real star (as it should be) was the sale graphic in the top half. Eye-catching sale copy and clean, bright design, and a good choice of product (the "for _________" plate) to represent the goodies. If I have one slight criticism, it's that at first open, I didn't realize the writing was part of the plate and tried to click each cookie as if they were separate links! Perhaps a design oversight, but then again, it still got me to click. Subject Line: A Gift For You: The Limited Edition Sophisticated Marketer's Holiday Box Set Because retailers can't have all the holiday fun! Of course over at LinkedIn they've got good campaigns figured out. This email is short and sweet with fun copy (elf-approved!!!) and even better downloadable content. This really is a great gift for any marketer. And look at that elf! He's just hangin' out, doin' Christmas. Aww. Subject Line: Open for Christmas glow + EXTRA $10 off! Bath & Body Works has a handle on pretty much every season. What got me on this one is their little advent-calendar Christmas delivery countdown on top (this has actually been a consistent addition since the holiday season started), the coupon code (PEARTREE), and the animation in the graphic, also included below. Subject Line: The best gifts arrive on time. Check deadlines for the US. Check out this simple, funny and super-convenient email from RedBubble (an online retailer for artists to sell their own work on various products like cell phone cases, pillows, prints and tons more). The subject line tells you exactly what you'll get, and then the email actually gives you links for products that will have the turnaround time you're looking for. A great example of a retailer thinking of ways to make the customer experience a little easier, and putting it right there in the promotion. Save your sighs indeed. Subject Line: A coupon and a weird greeting card I'm actually obsessed with Yelp Eat24 I think, and not just because they send me $2 off coupons every week knowing I want to gorge myself on Indian takeout. Their emails are so ridiculous and funny, I legitimately look forward to them, which I can't say about many other brands. The subject line does tell you what you're in for, and it doesn't lie. This is certainly the weirdest greeting card I've gotten this season, full of memes and utter chaos. And there's a poem. And a hilarious footnote. I don't know, I love these people. Their open rates must be insane. Last but not least, I've got a fun campaign that isn't actually an email! This is actually an acquisition effort from content marketers Uberflip, our whole department was in love with the concept. You just enter your email to sign up, then each day of the "advent calendar" you get to "unwrap" a free gift like sticky note packages, e-books, video guides and more. It's a great idea to bring in emails and push valuable content marketing. Also, the name rhymes. So I'm a fan. Hope you all enjoyed this little collection of seasonal smarts, and maybe even got a little inspiration from it! Don't party too hard this week, but, you know ... party enough. Please have a safe and happy holiday, whichever it is that you celebrate, and an excellent new year. See you all in 2017!

Copywriting

8 Maids a-Milking, 7 Marketing Efforts a-Marketing

Danielle Cantor

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Danielle Cantor