Pumpkins Attack My Inbox 2: The Revenge

Alright, first things first since I know you’ve all been waiting on the edge of your seats to find out … My Harry Potter wand is 12 inches, made of reed, with a Phoenix Feather core. Whew, you can all relax now! So yes, I had my exciting adventure to Wizarding World since we last chatted, and it was everything I could have dreamed and more. In addition to all of the amazing book-inspired food I ate that weekend, Wizarding World offers this amazing Pumpkin Juice that comes in these adorable bottles: I was reflecting on this, and I realized …"Hey … it’s that time of year again!" Last year around this time I wrote a post about some of the best pumpkin-themed emails that were pouring into my inbox, so I thought, "Everyone loves pumpkin, and everyone loves sequels!" And with that amazing segue out of the way … here are some creative uses of everyone’s favorite fall flavor. Subject Line: Just in Time for Fall: Our Top 5 Pumpkin Desserts Chocolate much? Love this recipe email from Hershey’s, which is a great use of Pumpkin-mania and a great example of content marketing. Let those mouth-watering recipes do the selling for you! Subject Line: Our Fall collection Is here Wax Crumbles is one of my new obsessions, thanks in large part to their branding, and their simple but highly personal communications. Aside from their products smelling amazing, emails from these guys are like a warm fuzzy hug through my inbox — this fall products announcement was no exception. Subject Line: Get Pumped for Pumpkin Spice! I mean, punny subject line + animated text for emphasized excitement+ close-up on coffee steam = this is working on me even though I already have a Keurig. Subject Line: Today’s Password: Pumpkin! You know Bath & Bodyworks had to get in on the action. Though I might say it wouldn’t kill them to cut back on the number of times per week they email, BBW has their design down. Warm, cozy fall palette and appealing pumpkin scents are a winning combo. Subject Line: We’re Carving Our Craft Pumpkins Prices in HALF AGAIN with the winning pumpkin puns! (Pun....kins?) Aside from that subject line, there are a few things I like about this Michael's email. That's definitely an attractive deal, for one thing. It also offers a section full of ideas for the pumpkins after you purchase them, and links to DIY instructions. Another good use of content. And though it was on the taller side and required a lot of scrolling, the design itself is simple and copy-light enough that it didn't need to hold your attention long. Subject Line: 25% OFF, Pumpkins! Awww, they called me Pumpkin, I'm blushing! But really, look how colorful and sweet this email is. And that really is a catchy subject line. Subject Line: It's The Great Pumpkin Hunt, LivingSocial Friends Saved my fave for last! I love everything about this Living Social promo. The Peanuts-themed subject line, the appearing pumpkins animation and, of course, the concept of the "pumpkin hunt" itself. Find pumpkins hidden on their site, get a special deal! What a great way to drive traffic to multiple sections of your site and encourages purchases all in one pumpkin-flavored shot. Love it. That wraps up my pumpkin-themed inbox dive for today. I only noticed at the end that the actual "pumpkin-spiced" flavor wasn't heavily featured this year! Whether the trend is winding down or the marketing of it has just gotten less creative, I'll leave for you to debate. Happy fall, pumpkinistas!

Copywriting

Pumpkins Attack My Inbox 2: The Revenge

Danielle Cantor

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Danielle Cantor