Snapchatters Can Scan Ralph Lauren’s Polo Pony Logo Off Apparel

The two companies entered into a long-term innovative fashion partnership in August

The AR experience will be refreshed regularly with new creative executions and themes Ralph Lauren/Snap Inc.

Ralph Lauren and Snap Inc. took the next step in the long-term innovative fashion partnership they entered into in August with the release of an augmented reality experience that enables Snapchatters to scan the fashion brand’s iconic polo pony logo from any surface to start it.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.