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Ralph Lauren and Snap Inc. took the next step in the long-term innovative fashion partnership they entered into in August with the release of an augmented reality experience that enables Snapchatters to scan the fashion brand’s iconic polo pony logo from any surface to start it.
The two companies said this marks the first time the technology will be used on apparel, and Snapchatters can also scan the polo pony logo from surfaces including ads, digital executions, printed materials and shopping bags.