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A few months ago, Snapchat CEO Evan Spiegel said the key to raising his company’s stock was beefing up marketing budgets while also beefing up the number of Snapchatters on the platform. And it appears the company was able to pull both things off, according to its third-quarter earnings report released today.
Snapchat ended the third quarter with 210 million daily active users, up from 203 million the previous quarter, according to the results, which also revealed that the average amount earned for each of those users—the ARPU—jumped from $1.91