Snapchat's Success Might Be a House of Cards Built With Squishy Metrics

Is Snapchat part of a perfect storm of overvaluation? Only time will tell.


Snapchat has been a silicon valley darling since its huge growth and large funding rounds in 2013. Despite continued growth and even more funding, the cracks may be starting to show. According to B.J. Mendelson, former SocialTimes editor and author of Social Media is Bullshit, Snapchat has reached a peak, and the peak isn’t even that high.

Mendelson states, in an article for the Observer’s Innovation blog:

[Snapchat is] nowhere near as popular as you’d think.

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