Snapchat's New Advanced Mode Will Make Buying Ads Easier

All brands can use the tools to scale campaigns faster

Self-service ad buying on Snapchat is about to become a lot more robust with the messaging application’s release Friday of an Advanced Mode for its Ad Manager.

Much like what Facebook’s Power Editor does for brands using that platform’s Ads Manager, Advanced Mode will bring new features to Snapchat Ad Manager, giving brands more tools to build, manage and scale their campaigns faster and more efficiently.

Advanced Mode is rolling out to “select advertisers,” with a wider release set for later this month, and it will be open to all brands using Ad Manager at no additional cost.

Snapchat said in a blog post today that the new features included in Advanced Mode are:

  • An Audience Library, enabling advertisers to create lists of their favorite audiences on the messaging app and quickly launch future campaigns using those lists.


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