Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

Hispanic-focused Mitú is its newest Discover channel

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry players say.