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Snapchat is backing two of its Snap Originals shows with a combination of old-school technology (billboards) and new-school technology (augmented reality).
The fourth season of The Dead Girls Detective Agency is the subject of a billboard at 1008 W. Sunset Plaza in Los Angeles, while another billboard just a few yards away, at 1009 W. Sunset Blvd., will introduce new Snap Original Dead of Night.
Snapchatters in Los Angeles can scan the Snapcodes on each billboard to unlock exclusive lenses that layer AR experiences on top of the billboards in real-time, even if the phone is moved.