Snapchat Unveils 3 Lens Experiences for the 50th Anniversary of Earth Day

The UN Environment Programme pitched in on the hand tracking lens

The hand tracking lens became available via Lens Carousel at midnight local time Wednesday UN Environment Programme/Snapchat

Snapchat is marking the 50th anniversary of Earth Day Wednesday with three new lens experiences aimed at encouraging Snapchatters to connect with friends, learn about the world and protect their planet. David Cohen is editor of Adweek's Social Pro Daily.