Snapchat Takes the Wraps Off 3 New Holiday Lenses

Family Portrait, Santa’s Beard, Ugly Sweater

Ugly Sweater debuts in Lens Carousel Friday, while Family Portrait and Santa’s Beard join several other lenses in Lens Explorer Snap Inc.

There’s nothing like Snapchat lenses for the holidays.

Three new holiday-themed lenses were unwrapped Friday:

  • Family Portrait: People who are alone for the holidays can create a family portrait of just themselves, seeing how they would look as other family members via a combination of machine learning lens technologies.

Snap Inc.

  • Santa’s Beard: Snapchatters can start recording a Snap and then drag their finger across the slider to grow their own beard.

Snap Inc.

  • Ugly Sweater: Users can “wear” an augmented reality ugly sweater and face mask.

Snap Inc.

The Ugly Sweater lens debuts in Lens Carousel Friday, while Family Portrait and Santa’s Beard join several other lenses in the Lens Explorer holiday category.

The Snap Camera desktop application also has a new lens category, Snappy Holidays, featuring dozens of holiday-themed lenses.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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