How did you spend your Friday night? Snapchat spent it changing its company name to Snap Inc. and introducing its Spectacles sunglasses with integrated video cameras.
Why the late-Friday-night announcement? A leaked video of Spectacles posted by Business Insider likely accelerated the process.
CEO Evan Spiegel broke the news to Seth Stevenson of The Wall Street Journal before the company shared it on its new blog.
Team Snap introduced Spectacles in a blog post:
We’ve been working for the past few years to develop a totally new type of camera.