Snapchat Puts Additional Emphasis on Advertising in New Features

It also debuted ad options for local business as part of its Snap Partner Summit

Snap's new Action Bar lets users better navigate the app. Snapchat

June 11, 2020

Key insight:

With the platform's ad interface, brick-and-mortar businesses will have a new way to promote themselves as they reopen.

Snapchat released a series of features today, including a new navigational bar to help users move around the app as well as new ad opportunities for local businesses on its interactive map.

Scott Nover

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

David Cohen

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.