Snapchat Puts Additional Emphasis on Advertising in New Features

It also debuted ad options for local business as part of its Snap Partner Summit

Snap's Action Bar
Snap's new Action Bar lets users better navigate the app. Snapchat

Key insight:

Snapchat released a series of features today, including a new navigational bar to help users move around the app as well as new ad opportunities for local businesses on its interactive map.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence. David Cohen is editor of Adweek's Social Pro Daily.