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Snap Inc. is granting free access to publicly shared Snapchat content to four news discovery platforms—NewsWhip, Storyful, SAM Desk and Tagboard—in its latest move to make content from its users available outside of its messaging application.
The company reported 191 million daily users in its first-quarter earnings release, and a spokesperson said the news discovery partnerships represent the next step in exposing its content to non-users.
NewsWhip, Storyful, SAM Desk and Tagboard can now use Snapchat’s Story Kit integration to access and distribute publicly shared Snapchat content to news organizations that use their respective platforms.