Snapchat Is Taking a Page From Facebook’s Playbook to Grow Into a Bona Fide Social Media Platform

Will an algorithm help grow new users?


They say imitation is the sincerest form of flattery. For the past couple of years, Facebook and Instagram’s product teams have relentlessly chipped away at Snapchat, copying features like stories, stickers and lenses to appeal to teens and younger users to its platforms. But with stalling growth and growing pressure from investors, Snapchat is now the one stealing … sorry, borrowing from Facebook.

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@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.