Snapchat Is Opening the Floodgates for Augmented Reality Lenses

Self-serve platform for creators and advertisers

The company is giving brands and users the resources to run campaigns.

Want your own version of Snapchat’s viral dancing hotdog filter? Now you can make it.

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@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.