Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety

Buyers can limit which content categories ads appear in

If advertisers want to avoid news or entertainment content, they now can on Snapchat. Snapchat

YouTube, Twitter and Facebook aren’t the only platforms grappling with brand-safety concerns. As advertisers demand more transparency into where their ads are running, Snapchat is adding new tools that let advertisers manually weed out where their ads appear.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.