Snapchat Expands Its Face-Swapping Lenses Beyond Selfies to the Real World

Now, anything can be overlaid with 3-D graphics

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Snapchat launched its wacky, colorful lenses in 2015 as a way to turn users’ photos and videos into selfies that vomited rainbows, zombies or dogs. Now, anything in the world can be overlaid with 3-D graphics.

Today, the app launched a new feature called world lenses that uses a phone’s rear-facing camera to decorate any scene with the same augmented reality-like technology. Snap has long been building its own version of augmented and virtual reality that it calls 3-D technology to animate photos and videos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in