Snapchat Expands Its Face-Swapping Lenses Beyond Selfies to the Real World

Now, anything can be overlaid with 3-D graphics

Snapchat world lenses will change often. Snapchat

Snapchat launched its wacky, colorful lenses in 2015 as a way to turn users’ photos and videos into selfies that vomited rainbows, zombies or dogs. Now, anything in the world can be overlaid with 3-D graphics.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.