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Snapchat launched its wacky, colorful lenses in 2015 as a way to turn users’ photos and videos into selfies that vomited rainbows, zombies or dogs. Now, anything in the world can be overlaid with 3-D graphics.
Today, the app launched a new feature called world lenses that uses a phone’s rear-facing camera to decorate any scene with the same augmented reality-like technology. Snap has long been building its own version of augmented and virtual reality that it calls 3-D technology to animate photos and videos.