Snapchat Lenses

Snapchat Launches First Sponsored Political Lens for Democratic Super PAC

Both presidential candidates are making one last-ditch effort to persuade young voters this week on Snapchat.

Snapchat’s First Sponsored Lens Stars ‘Peanuts’ and a Stream of Candy Corn

Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app's Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov. 6.