Snapchat and Coach Just Debuted Snapcodes Embedded Into Holiday Pins

It's the platform's first accessory since Spectacles


Forget about camera-equipped sunglasses—Snapchat and Coach are hoping to make Snapcodes en vogue.

Today, the companies announced they’ve partnered to create a limited-edition set of Coach pins equipped with Snapcodes. The pins mark the first time a brand has created a product with the technology embedded in it.

The pins, which will be available online and at 20 Coach locations across the U.S. throughout the holiday season, feature Coach’s holiday mascots—a unicorn, a dinosaur and a shark—inside an outline of Snapchat’s iconic ghost.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in