Snapchat Beefs Up Its Lens Studio and AR Offerings in a Big Way

Landmarkers bring real locations to life within the messaging app

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Snapchat introduced several updates to its augmented reality lenses and its Lens Studio suite of tools to create them, highlighted by Landmarkers, a way to bring famous locations to life within the messaging app.

The updates were unveiled at the Snap Partner Summit in Los Angeles on Thursday.

The company said 70% of its daily active users either play with or view a lens on the app each day.

Lens Studio now includes templates for Landmarkers for five iconic locations worldwide: Buckingham Palace in London; the U.S.



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