Snapchat Beefs Up Its Lens Studio and AR Offerings in a Big Way

Landmarkers bring real locations to life within the messaging app

Landmarkers enable Snapchatters to add 2D and 3D content to real-world locations and to retexture their surfaces Snapchat

Snapchat introduced several updates to its augmented reality lenses and its Lens Studio suite of tools to create them, highlighted by Landmarkers, a way to bring famous locations to life within the messaging app.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.