Social Pro Daily

Snapchat Beefs Up Its Lens Studio and AR Offerings in a Big Way

Landmarkers bring real locations to life within the messaging app

Landmarkers enable Snapchatters to add 2D and 3D content to real-world locations and to retexture their surfacesSnapchat
Headshot of David Cohen
By David Cohen

April 4, 2019

Snapchat introduced several updates to its augmented reality lenses and its Lens Studio suite of tools to create them, highlighted by Landmarkers, a way to bring famous locations to life within the messaging app.

Headshot of David Cohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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