Los Angeles Tourism teamed up with augmented reality startup Kabaq—a subsidiary of New York-based AR and virtual reality company The Glimpse Group—to bring a taste of the Los Angeles sunset to Snapchat users in eight markets.
Starting Wednesday and running through April 17, Snapchatters in New York; Chicago; Baltimore; Boston; Atlanta; Dallas; Washington, D.C.; and Denver will have access to an AR lens that uses facial recognition and sky segmentation technology.
Users can don a pair of sunglasses that projects a real streaming sunset from Los Angeles. When they use the swap camera feature, the fully immersive Los Angeles sunset will be projected over their current skylines.
This Snapcode activates the lens:
Los Angeles Tourism said the AR lens marks the latest step in its immersive tech marketing strategy to lure consumers—particularly millennials and Generation Z—to Los Angeles.
Earlier this year, the tourism organization created mixed reality experiences with celebrity holograms.
Kabaq co-founder and managing partner Alper Guler said in a statement, “We are excited to launch the first-of-its-kind Snapchat sky segmentation technology with LA Tourism to bring the LA sunshine to other cities. The future of AR is on display with this experience, transporting a person from a foul-weather city at the end of winter to beautiful LA by literally changing the sky.”