Snap Rolls Out Suite of Ad Products for App Marketers

The platform’s Creative Kit, Login Kit enable developers to add touches of Snapchat to their apps

Marketers focused on user acquisition can now select app installs as the objective for AR lens campaigns Snap Inc.

Snap Inc. continued its focus on direct-response marketers with its rollout of an advertising product suite Thursday geared specifically toward application marketers.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.