Snap Introduces Snap Connect for Direct-Response Advertisers on Snapchat

It is an extension of the Snap Focus educational portal

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Snap Inc. Thursday took the wraps off Snap Connect, an extension to the Snap Focus educational portal it rolled out in June.

Snap Connect will offer advertisers advanced courses on direct-response advertising via Snapchat, starting out with modules on applications, ecommerce and mobile gaming.

The company said Snap Connect will live within Snap Focus, and its goal is to let brands dive deeper into education and strategies for DR advertising goals, formats, and opportunities on Snapchat.

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