Smirnoff Wants You to ‘Ice’ Your Friends From Afar This Holiday Season

The brand is selling puzzles with a surprise bottle of the prank-friendly beverage

This cat puzzle doesn't appear to include a Smirnoff Ice until it's all put together. Smirnoff

With large, in-person parties inadvisable for most of 2020, the rate at which people were “Iced” this year—the classic college party prank that involves hiding a bottle of Smirnoff Ice, and forcing the one who finds it to chug the beverage in front of a cheering crowd of peers—has surely taken a historic plunge.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.