Siponey Wants to Redefine, Not Crash, the Canned Cocktail Party

An OOH placement for the premium-positioned whiskey spritz has driven sales and brand awareness


For bar and spirits industry veteran Amanda Victoria, the inspiration to get into the canned cocktail game wasn’t a matter of responding to the pandemic. It was a matter of environmental concerns, quality ingredients and career fulfillment.

Victoria is pursuing all three goals with her brand, Siponey (“sip-OWN-ee”—or simply say “sip honey” really fast). The company, which launched in June 2020, is celebrating its anniversary by adding online advertising to its April out-of-home placement in New York’s West Village.

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