Should Facebook Limit Its Targeting Options for Job Ads to Prevent Discrimination?

The social network recently revamped its policies for political promotion

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So, what if the social network had a relatively easy way to put out one of its smaller fires: Equal Employment Opportunity Commission charges filed against it and 10 advertisers last month by the American Civil Liberties Union, Communications Workers of America and workers’ rights law firm Outten & Golden over the use of its targeting capabilities to deliver employment ads solely to male users?

Maybe it does.

Over the past few months, Facebook has instituted several measures covering political ads on its platform, including requiring confirmation of the identity of the buyer and their location before political ads can be approved and adding labels to election-related and issue ads so that people can see who paid for them.




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