Should Brands Use Captions and Subtitles in Video Content for Stories?
Instagram says no, but it's more complicated than that
Verizon Media and Publicis Media found that 80% of people who use captions were more likely to watch an entire video.
Photo Illustration: Trent Joaquin
Instagram said users view 60% of videos in Stories with the sound on … which means they view 40% with the sound off.
