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Micro-incentive provider ifeelgoods launched a promotion today with popular ecommerce store Shoebuy.com to offer users 50 free Facebook Credits for making any purchase on the site. This is the first time ifeelgoods has been used to incentivize action which leads directly to profit for the company hosting the promotion. If the promotion attracts users whose purchases generate greater profit than the cost of the Credits, other ecommerce sites may seek to similarly incentivize purchases.
Ifeelgoods launched in September to help companies encourage users to take actions such as signing up for email lists, clicking ads, and sharing with friends.