Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

Opinion: It’s time marketers put down the megaphones and join in a dialog with each customer

Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, emails and social media posts. Most marketers understand the need to cut through the advertising clutter with more personalized, targeted messages in the right channels at the right time, but most struggle with how it can best be accomplished.