Jason Kapler

Bring Your Brand to Life With Always-Present Customer Engagement

Opinion: Chat bots offer the opportunity to build and manage conversation marketing programs at scale.

Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

Opinion: Customers are trying. They want to have private dialog with the brands they use, but the brands are letting them down. This needs to change, and it can once companies are willing go beyond from just listening to customers to responding quickly and engaging in meaningful conversations.