How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Over the past year or two, you may have noticed that most of the major social media sites, like Facebook and Twitter, have been promoting new features and products that revolve around livestreaming. This is a good way for the social media companies to drive revenue and engage more with users, and there’s now more live content functionality being rolled out all the time and more sites getting in on the act.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in