Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Over the past year or two, you may have noticed that most of the major social media sites, like Facebook and Twitter, have been promoting new features and products that revolve around livestreaming. This is a good way for the social media companies to drive revenue and engage more with users, and there’s now more live content functionality being rolled out all the time and more sites getting in on the act.