Discovery’s Shark Week programming stunt usually represents the peak time of the year for the cable network’s social mentions, and Shark Week’s return to July this year led to a bigger bite.
Social analytics provider Socialbakers analyzed social mentions of this year’s Shark Week, which aired on Discovery July 23 through 30, and it found that mentions of Discovery on Facebook and Twitter were up compared with 2016, but fell short of 2015 numbers.
Searches for Shark Week on Google followed a similar pattern.
The social mentions rebounded during the most-watched Shark
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