Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Last week I interviewed Mark Pincus of Zynga gaming network. At the time, Zynga was the largest gaming network on the social networks. This week the tides have turned with Social Gaming Network’s acquisition of Free Gifts, Nicknames, Oregon Trail and Friend Block. While these aren’t necessarily games they are some of the most active applications on Facebook.
Just like Zynga, Social Gaming Network has built their own toolbar which sits at the top of their games and helps distribute users across their network.