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Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content.
Two weeks ago, Pandora announced a deal to stream Serial. On Tuesday, listeners will be able to hear the first season of the podcast on Pandora's apps and site. When Season 2 premiers later this year—neither Serial nor Pandora have released an exact date—each episode will drop on Pandora at the same time it becomes available as a podcast download.