The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The series has also sparked new interest in podcast advertising—a tactic akin to old-school radio marketing that attracts a slew of tech brands aiming for tech-savvy listeners.
Every episode of Serial, reported by Sarah Koenig, begins with a 20-second callout to email vendor MailChimp. Serial, a spinoff of WBEZ Chicago's popular This American Life podcast, has been downloaded and streamed more than 5 million times, according to The Guardian.
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