Do Sponsored Content Disclosures Affect Engagement?
Followers turn a blind eye to the sponsored versus non-sponsored content debate. What they really care about is the quality and genuine nature of the content.
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Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers.
Recent talks about stricter enforcement of the Federal Trade Commission’s guidelines–which require influencers to identify posts for which they’ve received compensation–have brands considering the future effectiveness of these types of marketing efforts.
The sponsored post on top from nonprofit First Five CA and Markerly received more than 16,800 likes, while the non-sponsored post on the bottom received 9,308 likes.