Sarah Koenig on the Popularity of Serial and the 'Dark' Reaction of Some of Its Fanatic Fans

Now she has to prepare her subjects for what might happen to them

October 13, 2017

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“Hold on. I walked down a noisy road. Let me turn around,” said Sarah Koenig, ever-aware of the audio quality of an interview.

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.