São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft

The 'MAM no Minecraft' initiative brings culture to the pixelated juggernaut

When the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet patrons in the digital realm via virtual learning centers and online gallery tours. For the São Paulo Museum of Modern Art (MAM), this meant teaming up with the influential game Minecraft to create new avenues of exploration for patrons from all around the world.