Christina Bechhold is a principal at Samsung Next Ventures, an investment arm that focuses on finding cutting-edge startups to keep the Korean tech giant ahead of the curve. To do just that (not to mention battle Apple), in January, the division revealed a $150 million off-balance sheet fund that’s worth keeping an eye on, as Samsung looks to further its fortunes by expanding business in all areas, including advertising.
“We’ve been recently looking at some really interesting OTT [over-the-top television] technologies around advertising and being able to personalize advertisements across platforms,” Bechhold told Adweek in Austin, Texas, where she’s hearing startup pitches at South
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