Facebook CPMs Up 71% in Q1 (Report)

First-quarter-2016 CPMs were up 71 percent year-over-year on Facebook, $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period.

First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period.