Salesforce Buys Social Media Monitor Radian6 to Bring Brand Mentions Into CRM
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Industry leading social media monitoring company Radian6 has been acquired by customer relationship management, customer service, and sales enterprise cloud computing giant Salesforce. Radian6’s technology for culling brand mentions from data streams including public Facebook user status updates, Page updates and wall posts will be integrated into Salesforce’s offering.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in