Ruba Banking on Facebook Connect to Accelerate User Generated Content Library
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Travel site Ruba has just launched, and it’s taking advantage of Facebook Connect to build its user-generated content library.
Ruba features user-generated reviews and articles on travel centering in Western Europe and Asia, with plans to expand as the user base grows. The company is using Facebook Connect to give user guides the ability to quickly share reviews or gather information on potential destinations.
Ruba is a very visual site, and most of the reviews consist of photos with some brief descriptions.
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