Rising Snapchat Stars Earn $100,000 per Week

Big brands are trying to leverage the ephemeral messaging platform to reach younger audiences.


Jerome Jarre, Shaun McBride and Chris Carmichael have become the world’s first Snapchat stars. The trio is a viral sensation with a total of nearly 2 million fans earning six-figure paychecks from brands that are trying to build a staying audience on a disappearing medium.

Fans of the social media personalities recently tried to take pictures of them in New York as the men darted around Whole Foods shooting pictures for a Snapchat Story. One fan told Time, “Before this, I didn’t know you could have followers on Snapchat and create stories, I thought you just used it to take selfies and send funny things to friends.”

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