Retention Starts With Onboarding
Many purchase decisions come with months of angst, review of competitive options, and discussion among peers, family and friends, or in the case of a business purchase, stakeholders and management. Some are impulse buys, given no more thought than a click of a button. But when you finally do pull the trigger, what does that brand do to try and retain you as a customer other than immediately start to upsell you to another product or service?
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